Honda takes elementary approach in new ad campaign

What is the Honda Don’t Drive Like You’re Five ad?

What is the Honda Don’t Drive Like You’re Five ad?

It’s safe to say that every driver should be aware of what to and what not to do behind the wheel. However, it can be easy not take little distractions behind the wheel seriously. Whether it’s driving while tired or simply letting other drivers on the road get to you, we often don’t think about just how serious these distractions really are. Honda’s new ad does just that in a very simple, but effective way.

The new ad campaign titled, “Don’t Drive Like You’re Five,” cleverly communicates just how dangerous distractions behind the wheel really are. At the end of the day, drivers are operating an over 2,000 pound machine so why wouldn’t we be in a prime state of mind? Why wouldn’t we put all our attention and focus on what we are doing behind the wheel? This, Honda communicates, is the issue.